2023-06-12

消息

瑞致人物:鄭旻加 Jillian Cheng

-瑞致集團亞洲區董事合夥人, CEO & Partner in Asia

“共同創作成就了現在的瑞致品牌,信任才是實現夢想的關鍵”

2009年,鄭旻加小姐(Jillian Cheng)在瑞致亞洲台北總部成立三年後,加入了瑞致集團。

從品牌設計師開始,她展開在瑞致集團台北辦公室的設計生涯,於2010年成為創意總監,2017年成為董事總經理。現在她已升任為瑞致品牌台北的董事長及合夥人。

來自多元文化的創意團隊背景,以及設計生涯所積累的感官實驗與美學智慧,Jillian Cheng 相信共同創作成就了現在的瑞致品牌,信任才是實現夢想的關鍵。

她熱衷於以文化觀點和洞察的同理心,協助不同品牌在不同區域間進行品牌在地化任務。她專注在引領亞洲品牌-透過瑞致的品牌管理工具,探索更明智的品牌未來之路,並成功進入國際市場。

Jillian Cheng 帶領過許多精彩絕倫的品牌及設計專案,客戶群涵蓋了台灣、中國及歐洲等市場,包括 3M、Fubon Financial 富邦金控、Trend Micro 趨勢科技、CTOne 訊勢科技、D-Link 友訊科技、Duscholux、Cübelin、Messe Luzern、Stiebel Eltron、 Falper、Mediland Medical 鼎眾醫療、ITRI 工研院、Cocolife 狂椰生活、Bionime 華廣生技、EPED 醫百科技、Sapido、BenQ Materials 明基材料及其旗下的子品牌:Xpore、Anscare 安適康。

Jillian Cheng joined Vetica Group in 2009, only three years after the establishment of Vetica Asia headquarters in Taipei.

Starting as a Brand Designer, Jillian worked at various Vetica Group offices in Taipei, Taiwan, before being appointed as the Creative Director of Vetica Taipei in 2010, and eventually as Managing Partner in 2017. As of August 2022, Jillian has taken on the role of CEO & Partner at Vetica Taipei.

With a career built on sensory experimentation and aesthetic intelligence, Jillian strongly believes that co-creation with multicultural creative teams is what defines Vetica. Mutual trust is essential for making dreams come true.

Jillian is passionate about transforming brands from different regions and nations through a cultural perspective and insightful empathy. She is committed to helping Asian brands become leading international brands with Vetica’s advanced brand management methodology, paving the way for a brighter future in the global market.

On her journey, Jillian led projects for iconic brands in Taiwan, China and Europe market including 3M, Fubon Financial, Trend Micro, CTOne, D-Link, Duscholux, Cübelin, Messe Luzern, Stiebel Eltron, Falper, Mediland Medical, ITRI, Coco easy, Bionime, EPED, Sapido, BenQ Materials which include new business’s brands, such as: Xpore, and Anscare.